It has been widely reported that the upcoming iPhone 8 will cost consumers over $1000 at retail because of new features such as the OLED display and new 3D sensors.
"Apple customers seem fine with paying more for products they feel are differentiated," Milunovich noted, adding that the OLED model could account for 45 percent of shipments in fiscal 2018.
"Offsetting this display size differential is the fact that the OLED iPhone could have features not included in the Galaxy S8 Plus, such as a front facing 3D sensing camera, embedded fingerprint sensor and higher quality facial recognition.
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